If you would like to expand your business and achieve your goals, the beginning of the new year is the perfect time to strategize. Looking back over the past 12 months, ask yourself if you are happy with the way things played out.

 If you are not satisfied with your results, it’s time to make a few changes. Some people set broad or vague resolutions and wonder why they never keep them. If you have any hope of success you can’t fall into that trap. Setting measurable goals that you can work toward each day is the best way to keep your business on track.

 Find Ways to Reduce Spending

 Improving your cash management and reducing your business expenses is a great step in the right direction. Begin by reviewing your budget and looking for areas of unneeded spending so that you can cut back.

For example; most people now have access to the internet and own an email account. If you want to move forward, ditch your fax machine and switch to email to save time and money. If you use standard marketing platforms, consider switching to digital marketing, which is often cheaper and more efficient than offline advertising. Another great way to reduce your business expenses is paying off your revolving credit to lower your interest charges.

 Look for Ways to Maximize Productivity

 Smart business owners know that time is money. If you can increase your productivity and that of your team, you can earn even more money in 2019. Pay attention to the time of day during which you feel the most motivated to complete your work.

You can then use that time to do your most important tasks, and you will go far. Some people try pushing through the entire day without taking a break. Doing so is not always wise because you will begin losing focus, causing the quality of your work to decline. Try taking a five-minute break every hour and a 30-minute break every four hours.

 Improve Your Marketing Effort

 Since you won’t get far unless you put your message in front of the right audience, marketing is one of the most critical elements of your business. Finding ways to enhance your marketing effort can do wonders for your bottom line over the long run.

 You will increase your profit and boost your bottom line, achieving results of which you can be proud. If your marketing plan is already profitable, all you need to do is invest a little more of your profit back into your marketing campaign. You can use the money you saved in a previous step to do it. Profit coaching can help you get the most from each marketing dollar you spend.

 Organize Your Bookkeeping

 If you are like other business professionals, you could be feeling reluctant to hire an accountant because you want to save money. You must remember, though, that bookkeeping takes a lot of time and effort, which pulls your attention from other business tasks. Also, making mistakes will end up costing you more time and money in the long run. Not to mention possible penalties from the IRS. Problems no business owner wants to deal with. A CPA will manage your finances and make sure you stay within your budget.

 Take Some Time Off

 Working yourself seven days a week and never taking a day off can seem like a profitable choice at first. But more chances than not your productivity will suffer. Many people who push themselves too hard end up getting less work done than those who take time to rest. No matter how skilled you are, the quality of your work is limited by the quality of your relaxation.

 Final Thoughts

 The start of a new year is the best time to rethink your approach to business so that you can increase your results over the next 12 months. These tips can take you far if your mission is to expand your reach and increase your overall effectiveness.

 By reducing your spending and reinvesting back in your marketing campaign, you can increase your profit. The accountant you hire can ensure that everything goes according to plan, putting your mind at ease. As long as you maintain your focus throughout the year, you should not have any issues making your financial resolutions a reality.