Do you wish you could better understand the financial side of your business?

Does financial goal setting feel elusive, like aiming for a target you’re not sure you can hit?

Do you feel overwhelmed when you try to envision what it would take to grow your business?

We hear you.

This practical guide will explore the foundations of a profitable business, including setting your price, understanding the difference between fixed costs and variable costs, and calculating your break-even point. We will then provide an overview of important financial measures that will help you keep a pulse on the financial “fitness” of your company. Finally, we will examine several profit killers you should be aware of as you make business decisions.

Business success is not elusive—the path ahead becomes clear once you understand the important stepping stones that will get you there.