Do you have a website for your daycare business? You should! In this article, we are taking a look at the top five reasons why you need a great website for your childcare business—and why your social media pages don’t count. Having a great website can help your childcare business survive and thrive in a competitive industry. Here’s how.
A professional website provides instant credibility for your childcare business. According to a recent study, 56% of consumers do not trust a business that does not have a website. Build trust and credibility with your existing clients and future ones with a professional-looking website. Your website gives you the opportunity to position your business as a searchable, legitimate, and accessible daycare service.
Does your business Facebook page count as a professional website? No! And here’s why. While Facebook, Instagram, and other social media channels are great tools for sharing information about your childcare company and interacting with your clients, they can’t do for your business what a professional website can. If customers don’t have a Facebook or Instagram account (yes, there are people out there that do not use social media!), these people can’t access your business page and find out important information about your daycare. You don’t want to cut yourself off from a valuable source of potential new clients! When small businesses assume all their clients are on Facebook, for example, they may unwittingly cater to their social media users. We have seen small businesses who exclusively use Facebook to schedule appointments or only provide a way for interested customers to “Send us a message!” on Instagram. If you are relying on your daycare’s social media accounts as the primary way for potential and existing customers to find and interact with your company, this is a huge mistake! Your business’s credibility is on the line.
Attract New Customers
Having a professional website is a great way to attract potential clients for your daycare business. In this digital age, more than 80% of consumers research a business or service online before they make a buying decision. A great website is an easy way to be accessible to potential clients 24/7, 365 days of the year. You can include your website on your business cards, link your web address on a variety of consumer information websites, like Yelp, Angie’s List, and Google Maps, and even create professional email addresses for you and your staff members that includes the domain name of your business (Example: Emily@LearnandGrowDaycare.com).
Potential customers head straight for their Google search engines when they are looking for new business services. When new clients search for daycare options in your area, you want to make sure you have a great website for them to find.
Speaking of Google searches, a great website can also help you master the art of Search Engine Optimization (SEO).
Perform Better on Google Search Rankings
There’s a not-so-secret secret to getting your daycare website in front of more customers’ eyes on Google and it’s called Search Engine Optimization (SEO). Businesses in every industry understand the importance of being at the top of the search results in Google when potential customers look for their product or service online. Your daycare business is no different. A great website will help you take advantage of key words that your potential clients may be searching for, like “daycare near me,” “best preschool program in [your city],” “special needs daycare options,” etc.
By using key search terms on your daycare website, you help your website to perform better in Google search results, positioning your childcare business in front of more potential clients.
Keep in mind that you can highlight important features of your daycare business, like inclusive programs for children with special needs, part-time childcare options, or infant care programs, right on your website. Google “picks up” on these key phrases and helps people who are looking for those services find your website first. Pretty awesome!
It’s important to note that your social media pages are not going to help you perform well in the Google search rankings like a professional website can. This reason alone is enough to justify having a great website in addition to your social media accounts.
Feature Your Childcare Business
What makes your childcare business the right choice for potential clients? A professional website is a wonderful way to show new families those features that set your program apart from all the rest.
Not only does your website give you a place to include your basic daycare information, including your contact information, location(s), staff biographies, program descriptions, and tuition and enrollment information, but it also gives you an opportunity to showcase the selling points of your program. For example, are you known for your amazing infant program? Or are you one of the few daycares in your area to offer transportation options for busy parents? Capitalize on the features that help you stand out from your competition!
Testimonials and reviews from your current clients are a huge asset to your company website as well. Reviews from happy clients play a crucial role in attracting new families to your daycare. Featuring the glowing comments of your clients on your website can really influence potential clients to make the leap and enroll their child in your program.
The truth is, if you don’t have a great website for your daycare business and your competitors do, you are at a huge disadvantage. Online marketing is a reality of the digital age, and having a professional website is no longer an option for childcare business owners who want to maintain a competitive edge and grow their business. In fact, Bill Gates sums it up best: “If your business is not on the Internet, then your business will be out of business.” We would encourage daycare businesses to apply this same concept to having a website: if you don’t have one, you’re jeopardizing the well-being of your business.
Now that you know why it’s important to have a great website for your childcare business, why not get started today?
Honest Buck Accounting works with dedicated childcare business owners who are ready to grow their business and maximize their profits. Learn how we can help you make your daycare busines more profitable with our profitability coaching services. Schedule a discovery call with our experts today to find out more.