Ask a local employer what keeps them up at night. Most will say the same thing: finding good people and keeping them. The expanded employer-sponsored childcare tax credit gives those employers a new reason to help pay for care. As a result, your center could become the partner that makes it work. Now think about the parents on your waitlist. read more.

The 5 Biggest Problems Facing Childcare Centers in 2026 (and What You Can Actually Do About Them) Let’s be honest for a minute. If running your center has felt harder this year, you’re not imagining it. Between staffing, bills that keep going up, and families stretched thin, a lot of owners we talk to are tired. The good news? You’re read more.

A parent can be interested in your childcare center and still never enroll. They may not find you online. They may call when no one can answer. They may submit a form and wait too long for a response. Or they may intend to schedule a tour but never complete the next step. These breakdowns are what we call enrollment read more.

The short version: A missed enrollment call is a missed opportunity, but it is not automatically a lost enrollment. Before investing in an AI answering service for your childcare center, measure which calls you miss, what happens next, and whether better coverage could fill available spaces. The right solution should make it easier for families to take the next step read more.

The short version: If parents have to email or call your center to book a tour, you’re losing enrollments every single week. Research shows that about 60% of interested families will schedule a tour when the process is easy, and centers that book a tour within 24 hours of a first inquiry enroll nearly 80% of those families. When tour read more.

Strong childcare center community engagement is what makes a name stick in a parent’s mind long before they’re actually shopping for care. Referral programs and pediatrician handshakes matter, but there’s a layer beneath them that’s easy to overlook: the actual physical, visible ways a childcare center shows up in its town. Booths at the farmers market, a table at the read more.

Your Best Marketing Channel Might Be a Group Chat You’ve Never Seen Somewhere in your town right now, a parent is texting a friend: “You’re touring daycares? You HAVE to check out ours.” That conversation is happening whether you know about it or not — and it’s exactly the kind of moment a well-built parent referral program is designed to read more.

2026 Enrollment Marketing Trends: What’s Actually Filling Childcare Centers Right Now Let’s be honest for a second. You didn’t get into early childhood education because you love writing captions or fussing with Google settings. You got into it because you love kids and you’re good at building a place where families feel safe. But here you are, staring at two read more.