How to Ask Employees to Review Your Childcare Business

 

Employee reviews of your childcare company are an integral part of your reputation as an employer and childcare provider. In the following guide, learn why positive employee reviews are so important and how to ask your employees to review your childcare business the right way. Keep reading to find out more. 

Why Employee Reviews Matter

Employee reviews have enormous power to define your company’s reputation as both an employer and provider of childcare services. Positive employee reviews can serve your organization in several significant ways:

Manage your reputation. Favorable employee reviews on platforms like Glassdoor, Indeed, and Google Reviews can bolster your childcare business’s reputation online where both potential employees and potential customers may learn more about your company. In fact, your reputation online can make or break your childcare business. Positive reviews from employees act as testimonials to your company’s credibility and trustworthiness, while negative reviews, handled correctly, can show your company’s commitment to overcoming weaknesses and making improvements where needed. 

Demonstrate authenticity and transparency. Employee reviews of your company provide a means for both potential employees and potential childcare customers to ascertain whether the organization you claim to be online and in real life is in fact the same one employees have experienced themselves. Employee reviews help your childcare company exhibit transparency and invite others to take a closer look. Welcoming feedback from your employees shows a willingness to be authentic as an organization. 

Recruit top talent. Employee reviews on online job platforms can play an integral role in recruiting top talent for your childcare company. Positive employee reviews can help potential employees throughout the decision-making process and provide compelling evidence of a promising place of employment. Given the ongoing challenges of finding and recruiting stand-out talent for childcare providers, every glowing review is a leg up on the competition. 

Retain employees and increase employee satisfaction. Inviting employee reviews can go a long way in helping your staff members feel that you value their thoughts and opinions and that what they have to say about your organization matters. Giving your employees a voice by encouraging employee reviews increases the likelihood that they will feel more engaged in their job, committed to the company’s overall success, and have a sense of purpose and belonging within the company. These attributes naturally contribute to employee retention and job satisfaction, as well as a positive work culture. 

Gain feedback for continuous improvement. Finally, employee reviews offer valuable insight into the strengths and weaknesses of your organization. Employees give honest feedback that can be used to identify areas for growth and improvement. In turn, company management can choose to act upon the insights gained, creating an environment of adaptability and excellence. 

Now that we have identified why employee reviews matter for your organization, let’s explore how to ask your employees for reviews the right way. 

How to Ask Employees to Review Your Childcare Business 

Here are a few best practices to keep in mind when asking your employees to review your childcare company:

• Never bribe your employees to leave a review. 

The single-most important thing to remember about asking employees to review your business is to never bribe, pressure, or incentivize them to leave a review. Be sure to consider your language when asking your employees for a review: don’t ask for a “positive” or “five-star” review. Also refrain from offering monetary compensation or other perks for leaving favorable reviews. Bribing of any kind is unethical and should be avoided.  

• Always encourage your employees to be honest. 

Cultivate a company culture of authenticity by encouraging your employees to leave honest reviews. Communicate how much you value all feedback, positive and negative, and explain how reviews will be used to evaluate company strengths and weaknesses and make improvements where needed. Reassure employees that job platforms like Glassdoor guarantee anonymity and will protect employee confidentiality. Always ensure there will be no retaliation from the business. 

• Clarify the review process and make it as easy as possible. 

Take time to explain the entire review process to your employees, from the initiation of employee reviews to subsequent actions taken based on the feedback received. Since it can feel intimidating to leave a review, be sure to simplify the process. Provide an optional template employees can use for their review, if they choose, as well as detailed instructions for leaving the review with an online platform. 

• Always respond to every review—positive and negative. 

Make it a priority to respond to all employee reviews, including any negative reviews. It is imperative that you provide a timely and appropriate response to all reviews, as it will demonstrate to employees and the public that you care about the feedback given. Negative reviews especially need a thoughtful response that communicates your concern about the issue addressed and willingness to consider what is being said. 

• Ask all employees, ask regularly, and ask strategically. 

Finally, make it a practice to ask all employees for reviews, not just the ones you know are engaged and most likely to write positive reviews. Make regular asks throughout the year to encourage a steady influx of reviews. Finally, consider the timing of when you’re asking for reviews: employee or company milestones, special events, and positive company moments can be appropriate times to ask employees to leave a review. 

We hope this guide offers plenty of practical and insightful information as you ask your employees for reviews of your childcare business. 

Honest Buck Accounting partners with Early Childhood Education businesses by offering a variety of financial services, from tax preparation and compliance to audits. Reach out to our team to schedule a free consultation. Contact us today.