Brightwheel is a software as a service (SaaS) business which was initially known as KidCasa and was founded by Dave Vasen. Dave Vansen is an entrepreneur who was employed as an executive at AltSchool, a start up founded by an ex-Googler. Vansen featured on Shark Tank, a business reality television after raising $2.2 million from initial investors. On the show, the offers made for the company valued it at $9 million but it went on to raise a further $31 million and has significantly grown in terms of its client base and revenues ever since.

Daycare is a business like any other ? marketing (good marketing, that is), is vital. However, marketing a daycare may be more complicated than you originally thought. You’re dealing with parents and their children, and that’s never easy! Read on to explore 11 great tips for marketing your daycare and see how you can best grow your business.